Privacy Policy

1. Introduction

Aether ("we," "us," "our," or "the Firm") is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong.

This policy applies to all personal data we collect through our website, email communications, and direct interactions with clients. By using our services, you agree to the terms of this Privacy Policy.

2. Personal Data We Collect

We collect personal data only when you voluntarily provide it to us. Types of personal data we may collect include:

• Contact information (name, email address, phone number, business address)
• Engagement details (project scope, timeline, budget considerations)
• Company information (business name, industry, structure, financial data when relevant)
• Communication history (correspondence, documents, meeting notes)
• Website analytics data (IP address, browser type, pages visited, timestamp)

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• Providing legal advisory services and delivering contracted work
• Communicating with you about engagements, deliverables, and billing
• Meeting regulatory and compliance obligations
• Responding to enquiries and providing client support
• Improving our services based on your feedback
• Maintaining secure records of our client relationships

We do not use your personal data for marketing purposes without your explicit consent, nor do we sell or rent your data to third parties.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract performance: Data necessary to provide legal services you have engaged us for
• Legal obligation: Data required to comply with Hong Kong law and professional obligations
• Legitimate interest: Data necessary to operate our business, protect security, and improve services
• Consent: Where you have explicitly consented to data collection

5. Sharing Your Personal Data

We may share your personal data with:

• Our team members with a legitimate need to access the information
• Professional advisers (accountants, auditors) where necessary
• Regulatory authorities where required by law
• Third-party service providers under contractual confidentiality agreements

We do not share your data with unrelated third parties without explicit consent, and we ensure all recipients have adequate data protection measures in place.

6. Data Retention

We retain your personal data for as long as necessary to provide services, fulfil legal obligations, and resolve disputes. Typically, we retain client engagement records for seven years after completion of service, in accordance with professional practice standards. Contact information and communications may be retained longer where necessary for compliance or legitimate business purposes.

7. Data Protection & Security

We implement comprehensive security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction, including:

• Encryption of sensitive data in transit and at rest
• Restricted access to personal data by authorised personnel only
• Secure storage and backup systems
• Regular security assessments and updates
• Confidentiality agreements with all team members

8. Cookies

Our website uses cookies to enhance user experience. Please refer to our Cookie Policy for detailed information about the types of cookies we use and your options to manage cookie preferences.

9. Your Rights

Under Hong Kong privacy law, you have the following rights:

• Right of access: You may request a copy of the personal data we hold about you
• Right to correction: You may request correction of inaccurate data
• Right to erasure: You may request deletion of data in certain circumstances
• Right to object: You may object to processing of your data for certain purposes
• Right to restrict processing: You may request restriction of how we process your data
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us using the details provided below.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of external sites and encourage you to review their privacy policies before providing any personal data.

11. Children's Privacy

Our services are directed at businesses and adults aged 18 and above. We do not knowingly collect personal data from children under 18. If we become aware of such collection, we will take steps to delete the data promptly.

12. Policy Changes

We may update this Privacy Policy from time to time. Material changes will be communicated to you by email or posted prominently on our website. Your continued use of our services indicates acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our handling of your personal data, please contact us:

14. Hong Kong Compliance

This Privacy Policy complies with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong. If you believe your privacy rights have been violated, you have the right to lodge a complaint with the Privacy Commissioner for Personal Data of Hong Kong.

Privacy Commissioner for Personal Data:
Website: www.pcpd.org.hk
Hotline: 2827 8888